The metrosexuals of the mid-1990s are no longer single and becoming dads. They are much more open to buying products to care for their skin and grooming.
The coronavirus has affected everything, including Father’s Day. According to the National Retail Federation 2020 Father’s Day survey, shoppers will give dads fewer special outings and 25% more personal care items this year.
Did you buy your dad some anti-aging cream this year? There’s a chance he might already have some. Men’s shaving kits and skin care products are the hot items these days, and not just because we’re stuck at home staring at the mirror.
The metrosexuals of the mid-1990s are no longer single and becoming dads. They are much more open to buying products to care for their skin and grooming.
How hot is the market? According to Allied Market Research, men’s personal care industry is expected to grow at an annual rate of 5.4% from 2016 to 2022 and reach $166 billion.
While the beard trend has hurt some U. S. shaving product sales, the largest men’s grooming category, demand for men’s skin care items has seen healthy growth. Sales of men’s shaving products were $2.8 billion in 2017, declining an average of 1.1% a year from 2012 to 2017. In contrast, the annual average growth for men’s skin care products during the same period was 7.2%, with sales reaching $345 million in 2017, according to Euromonitor, a market research company.
