ByteDance, the company that owns TikTok, is reportedly setting up a second corporate entity in India at a time when Chinese companies and apps are facing opposition.
Amidst backlash over contents on TiKTok and also controversy over Chinese apps comes the development that ByteDance — TikTok’s parent company — is reportedly setting up a second corporate entity in India.
According to a news report in the Economic Times, the new entity will provide IT and IT-enabled services to support ByteDance’s platforms present across the globe. This include, among others, TikTok, Helo, and Vigo Video.
The company is all set to file an application with the Department for Promotion of Industry and Internal Trade (DPIIT) in the next few weeks.
“There will be data and technology transfer into India with ByteDance looking to ramp up its workforce in India, a market where the company will look to create a centre of excellence over the near-term,” the report said.
ByteDance’s latest gambit is interesting as well as intriguing as it comes in the backdrop of what has been a tmultuous period for Chinese apps, espcially TikTok, in India.
