The usual Amazon Prime Day date has been postponed for 2020, with no official date locked down by the retailer.
The official Amazon Prime Day date in the US didn’t happen at its usual time, but the deals have been postponed, not outright cancelled, according to the online retailer. Amazon Prime Day in October is widely expected, based on two bits of information. First, during an earning call, Amazon CFO Brian Olsavsky said Prime Day will happen in the fourth quarter of 2020. Second, an email to third-party sellers hinted at October, narrowing down when we expect the deals marathon. Previously, the Amazon Prime Day date was thought to be happening in September, later than the typical July timeframe, so the deals keep getting pushed back. Why delay Prime Day 2020? It makes sense to delay the start of Prime Day deals because consumers are facing an economic downtown and probably wouldn’t have been in the mood for a lavish buying spree in July (when the usual Amazon Prime Day date happens). Why still have Prime Day at all? If things start to go back to normal, like if kids start going back to school safely, there will be pent up demand to buy again soon after that. Cue: October. Likewise, many manufacturers might not be ready right now, but they’ll soon need something like Prime Day 2020 to start making money again. Many goods are sitting in warehouses while essential goods are prioritized. No one wants to wait until Black Friday 2020 to sell in bulk again. Even if the Amazon Prime Day 2020 date is truly happening in October, we have a lot of questions: on what date or dates will it happen? What Prime Day sales are expected this year? Should you buy on Prime Day or wait until Black Friday? Let’s answer all of those pressing questions while we await for official Amazon Prime Day 2020 details from the company. The official Amazon Prime Day date is reportedly in October, according to CNBC who saw an email to third-party sellers with the placeholder date of October 5. Despite this, Amazon has come out and said that no date has been announced.Last year’s Prime Day deals lasted 48 hours, so there were two full days of discounts, and we expect something similar in 2020. Amazon has historically picked a Monday to start the deals and Prime Day usually runs through Tuesday. If October is indeed the month and it begins on a Monday (which October 5 is), that leaves one of four choices for the start of Prime Day 2020: We would have initially thought it would have happened on July 13, or possibly the week before on July 6, so a two-month delay would suggest October 5 or October 12. Amazon may have to work around Apple’s iPhone 12 launch date, which is still unknown, but likely to hog the spotlight. As soon as we catch wind of the Prime Day 2020 date, we’ll be sure to update this page so you can prepare your Amazon wish list. That seems to be the case, although, on the record, Amazon has only stated «Prime Day 2020 has not been announced,» according to an Amazon.
