According to a report from Bloomberg, Apple is developing a new series of subscription bundles meant to spur adoption of the company’s digital products, like Apple Music and Apple TV+.
Apple plans on taking a page from the Amazon Prime playbook with a new series of subscription bundles meant to spur adoption of the company’s digital products, like Apple Music and Apple TV+. According to a report from Bloomberg, Apple is developing service bundles called «Apple One» that will be offered as part of the upcoming iOS 14 release. Per Bloomberg, the basic Apple One tier will include Apple Music and Apple TV+. The next level up will include Apple Music, Apple TV+ and the Apple Arcade gaming service. An even pricer tier will add Apple News+.
