Video streaming, live or on-demand, has long been a profitable market but the number of consumers and services surged during this pandemic. Not all of those new
Video streaming, live or on-demand, has long been a profitable market but the number of consumers and services surged during this pandemic. Not all of those new services have survived to tell the tale and one high-profile name will be joining them in the Internet’s graveyard of dead dreams. Quibi, which its proponents hailed would be the next big thing in social videos, has ironically yet also fittingly become as short-lived as its short-form videos. To many, however, there have always been doubts about Quibi’s long-term chances. The streaming platform only had room for short videos up to 10 minutes in length, delivered as chapters in a format best suited for viewing on a phone in portrait orientation, sort of a mashup between TikTok and Instagram Stories but with more permanent content.
