As reported by Windows Latest, Microsoft is A/B testing the ads in Windows 10 production builds. For those unfamiliar, A/B testing involves showing two versions of a…
As reported by Windows Latest, Microsoft is A/B testing the ads in Windows 10 production builds. For those unfamiliar, A/B testing involves showing two versions of a marketing asset or a web page to a group and comparing the difference in performance. The full-page ads appear via the out of box experience (OOBE) when users set up a new Windows 10 device. They’re also shown after every system update and when clicking on a new ad banner within the Settings.
