Retailers and merchant acquirers need to adjust to new media in the new year, says Zycada’s James Brear.
While there’s been a huge expansion in general digital commerce in the past year, get ready for mobile commerce to eclipse traditional e-commerce in the coming year. Mobile commerce revenue in 2021 will surpass, or at least match, revenue from traditional desktop-based e-commerce. More consumers are using their mobile devices for online shopping than ever before, and retailers are responding by improving and promoting their mobile platforms. Personalization is key in e-commerce, and the mobile experience is far more personal than the PC experience. Merchants and payment companies will also need to pay attention to video and augmented reality. In 2021, video content will become an increasingly important part of the e-commerce experience. Video gives customers a much more immersive and in-depth view of products, bringing them to life by demonstrating how they actually work in the real world. In addition, video gives retailers the chance to better showcase a brand’s creativity, personality and sense of humor, which goes a long way in connecting with target demographics.
