The addition of ‘carts’ makes shopping in WhatsApp more like browsing the shelves in a real store.
Facebook has introduced a new feature to WhatsApp that make it easier to shop using the chat app. Launched in plenty of time for Christmas shopping, ‘carts’ in WhatsApp are designed to make it easy to buy multiple items from the same seller, much like shopping at a regular online store. The benefits of WhatsApp’s carts exist for both buyer and seller. While shoppers will find it easier to buy what they want through the instant messaging platform, businesses will find that it is easier to keep track of orders and invoices that are received through this medium.
