These stars are ready (or in some cases, overdue) to hit the biggest stage in entertainment
Performing at halftime of the Super Bowl is a feather in the cap of any artist, a career peak acknowledging that, across the board, they’ve made the big time. Following the Weeknd’s performance at Sunday’s Super Bowl, who should be next? Here’s a list of performers who have not yet gotten the Super Bowl call, but should. Taylor Swift: She’s got the hits, she’s played stadiums for years, so how come Taylor Swift hasn’t played the Super Bowl? It comes down to sponsorships: The halftime show is produced by Pepsi, and Taylor has a deal with Diet Coke. Pepsi is sponsoring the show through at least next year, so Taylor might get her chance in 2023. Until then, she’ll be sitting on the sidelines. Rihanna: She’s got 14 number one hits and her profile has only grown since she released her last album, “ANTI,” five years ago. She’s due for a big comeback, but the Super Bowl seems an unlikely forum, since she slammed the NFL in 2019 after allegedly turning down an offer to perform at halftime, telling Vogue, “there’s things within (the NFL) that I do not agree with at all,” saying she’d be a “sellout” and an “enabler” by being a part of their show. That was before Jay-Z’s Roc Nation, Rihanna’s management firm, entered into a long-term partnership with the NFL to amplify the league’s social injustice initiatives, which could change things, but for the moment, this seems like a long shot.
