The songs, which are available on all digital service providers, incorporate the iconic «This is CBS» voiceover slogan and the network’s new five note mnemonic.
(CBS Local)– Last week, CBS released “This Is CBS Remixed,” a collection of three original songs composed by GRAMMY Award-winning producer CID, whose sound encompasses after-hours house and tech house music, as well as crossover dance hits. The songs, which are available on all major Digital Service Providers, each incorporate the iconic “This Is CBS” voiceover slogan as well as the Network’s new five-note mnemonic, which launched in the fall. “We’re always looking for novel and authentic ways to engage a wide range of audiences with the CBS brand, and music is a great way to do that,” said CBS President and Chief Marketing Officer Mike Benson. “Our collaboration with CID exceeded our expectations, as he mixed an historical element of our past, with our new five-note brand mnemonic, into three original songs that make a fresh and modern statement about CBS. CID deftly brought this newest phase of our brand personality to life in compositions that feel familiar, but still very new.
