Although less successful with its own IP, Niantic Labs found a more profitable market in making AR games around already known franchises. Pokemon GO still
Although less successful with its own IP, Niantic Labs found a more profitable market in making AR games around already known franchises. Pokemon GO still remains its most successful attempt while Harry Potter: Wizards Unite still has a loyal following despite lower numbers. Niantic’s true product, however, is its “Real World” AR platform and it is brushing that up again for another Nintendo franchise, this time revolving around the even more cutesy creatures of Pikmin. Niantic Labs’ upcoming fourth major AR title is a big deal for both companies involved. For Niantic, it will be the first title coming out of its Tokyo studio that it established in 2018.
