Apple plans to add a second advertising slot to the App Store while changes in iOS 14.5 will require users to opt in to being tracked by advertisers.
Apple is planning to expand its advertising business before introducing new privacy rules for iOS that will make it more difficult for rivals in the space. As reported by the Financial Times, the iPhone maker is planning to expand the number of search ads available on its App Store which developers can use to pay to have their apps listed as the top result. For instance, if you search for VPN on the App Store, an ad for NordVPN is displayed as the top result while a search for cloud storage displays an ad for Microsoft One Drive. Apple is now planning to add a second advertising slot to the App Store’s search page with the aim of bringing in more advertising revenue.
