We’re expecting to see some great deals on Fitbits for Prime Day, but there are also lots of lookalikes out there.
We’re expecting to see some great deals on running watches and fitness trackers for Amazon Prime Day 2021, and in previous years we’ve seen some impressive discounts on Fitbits, with big savings across the whole line. If you’ve been looking for a cheap fitness tracker to nudge you towards healthier habits, this is a great time to find a bargain. However, there are also a lot of devices on Amazon that look uncannily like Fitbits, but aren’t. It’s not necessarily an attempt to trick you – there are only so many ways to design a fitness watch – but the similarities can trip you up. These devices are often steeply discounted, particularly in short-lived Lightning Deals, and it can be easy to mistake them for the real deal if you think you’re in danger of missing out. Lookalike watches will also appear if you simply search for ‘Fitbit’ – often under subheadings like ‘Recommended article’ or ‘Amazon’s choice’. It’s cheeky, and might catch you out. To avoid disappointment, we’ve put together this guide to help you (or someone you know) be sure you’re buying the right watch on Prime Day. There’s a possibility that a Fitbit lookalike will serve your purposes perfectly well, but there are lots of reasons not to risk it. Firstly, you won’t get the same customer protection. When you buy a Fitbit, you’ll be protected by a one-year warranty (two years if you live in the European Economic Area) that covers defects in materials and workmanship. If a specific problem is identified in a batch of devices, Fitbit has also been known to offer a free replacement to anyone affected.