We feature the best email marketing software, to make it simpler and easier to extend your permission marketing to a targeted audience.
The best email marketing software can make it simple and easy to extend your permission marketing to a targeted audience. Email marketing is an important part of permission marketing, which means proper targeting of users who have already opted-in to receive such emails. The days of harvesting emails from websites are gone for good, and anyone attempting that faces not just legal consequences but also consumer backlash and brand damage. All the more reason why when running an online marketing campaign that it’s carefully handled, and properly used, to realistically increase the chances of consumer engagement and improved sales conversions. However, having the right email marketing software can be the difference between a single-digit and double-digit response, so it’s important to get that right. It doesn’t matter either which type of email client or email provider you use, as you will generally generate and send emails through the email marketing software itself. Additionally, email marketing by itself is just one part of the marketing process. You’ll also want to ensure you have good landing pages, lead generation tools, and any relevant sales enablement tools. This applies whether you’re selling your own products/services or running an affiliate marketing campaign. Here then are the best email marketing service providers in the current market, and while some services may be more costly than others, not that extra benefits such as split-testing can help increase responses enough to make the campaign easily pay for itself. Constant Contact provides a suite of tools for email marketing purposes. Putting together an email is easily done using drag and drop tools to create visually-rich emails, and contact lists of senders can be imported from Outlook, Salesforce, or by uploading a spreadsheet. There are also additional features available, such as email automation and scheduling, with surveys, polls, and dynamic signup forms available to provide feedback. You can also manage events and social media from your account. Aside from customizable templates and image hosting, analytics underline Constant Contact’s service, making it easier to measure the effective ROI from campaigns, and seek to improve conversion rates with different approaches. There are two main plans available, with the Email tier offering most basic features mentioned here for a nominal monthly price. An Email Plus account allows for split testing, dynamic content, and the ability to offer mobile-responsive coupons. Zoho Campaigns is the email marketing platform from Zoho, a company that already provides a wide range of software, from their office suite to CRM to IT helpdesk. Zoho Campaigns is part of their sales and marketing suite of services, and specializes — not surprisingly — on email campaigns. As expected, this is a honed permission marketing tool that aims for better communications and conversions. A key part of it is a wide range of provided newsletter templates which cover everything from seasonal events to Black Friday sales, and all are very visually appealing for both clients and customers alike.
