The NCAA is laying out guidelines on where and when student-athletes can profit from their celebrity.
Posted June 30, 2021 6:50 p.m. EDT Updated June 30, 2021 7:03 p.m. EDT By Chris Lea, Adam Owens, Kevin Kuzminski It’s a whole new world in college sports. For decades, the NCAA has limited where, when and how student-athletes can profit from their celebrity. That all changes with new rules that allow players to profit from their name, image and likeness – often called NIL. So, what will this look like? «You are going to see a range of people finally profit off their name,» said Joe Giglio, co-host of The OG on 99.9 FM The Fan. It will likely start with social media, already a large marketing tool for popular athletes. «Someone who wants to advertise on his Instagram or any of his social media accounts, it will now be allowable under NCAA rules,» Giglio explained. «When you have someone that has a million and a half followers on Instagram, there is no reason why he wouldn’t be able to make a deal with Verizon.
