Details about Netflix’s gaming plans have been revealed in the company’s latest letter to shareholders.
Following last week’s report that Netflix is adding video games to its catalog, the streaming giant has now confirmed its move into gaming in its Q2 2021 earnings report, offering a few details of what we can expect in the process. Citing earlier efforts in interactive content, such as Black Mirror Bandersnatch and its retro-inspired Stranger Things games, Netflix says it’s now in the «early stages of further expanding into games», stating «We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV.» According to Netflix, subscribers will get access to its gaming offerings «at no additional cost similar to films and series.» As to why Netflix is keen on making the jump into gaming, the letter to shareholders simply explained that «since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.» As revealed in an accompanying Q2 2021 earnings interview video, Netflix COO and CPO Greg Peters explained that the company «will be primarily focused on games for mobile devices» and that it «will be a multi-year effort that we’re going to start relatively small.
