Beyonce’s fourth Ivy Park x Adidas collection reimagines the classic Western aesthetic in a diverse line of streetwear and activewear.
All products and services featured by Variety are independently selected by Variety editors. However, Variety may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. The cowboy aesthetic gets a major makeover in Beyoncé’s “Ivy Park Rodeo” Collection, which dropped today. The multi-piece collection, which just launched exclusively on Adidas’s website ahead of its global launch on Aug.20., mixes athletic streetwear and activewear in 58 adult apparel styles, five adult footwear pieces,13 different accessories and, for the first time ever, 16 kids’ items. Through dark denim fabrics, washed heavy French terry materials and purple glow cow prints, the anticipated launch reimagines Western wear — in a way that looks a lot more bold, and a lot less white. One highlight from the collection include a denim bodysuit and wide leg snap pant, that Beyoncé is seen modeling herself in the campaign imagery. Other items include a denim tracksuit, a French terry sweat pant/sweatshirt duo and an embellished bucket hat.
