Read more about Google says its new Pixel phones feature processor designed in-house on Business Standard. New component will be Google’s first system-on-a-chip—technology that integrates the device’s key elements.
Google is making a bigger bet on by joining rivals Inc. and Electronics Co. in designing the device’s most critical component in-house: the main processor. The Alphabet Inc. company said on Monday that its upcoming flagship phones, the Pixel 6 and Pixel 6 Pro, will include new Tensor chips when they go on sale later this year. Google had previously used Inc. processors in all of its Pixel phones since the first models launched in 2016. The new chip is designed to bolster artificial-intelligence technology and improve both speech recognition and the processing of photos and video. The new component will be Google’s first system-on-a-chip — technology that integrates the device’s key elements. Designing these kinds of processors takes years and is a massive investment, financially and in terms of resources. In order for such an undertaking to yield returns, Google’s future Pixel phones will likely have to sell better than previous models. has been making chips for its iPhones since 2010, but the company sells over 100 million units per year.