Spotify has begun piloting a cheaper, ad-supported subscription tier.
Spotify is currently testing a cheaper, ad-supported subscription tier with a limited number of users. Called Spotify Plus, the plan costs just $0.99 a month and combines features of the music streamer’s existing free and Premium tiers. As first reported by The Verge, Spotify Plus gives subscribers the freedom to play whichever tracks they wish, as many times as they wish, at the expense of intermittent ads. For comparison, Spotify’s current free tier imposes limits on the number of songs users are able to skip per hour, and mostly restricts listeners to shuffling tracks within specially-created albums and playlists. Spotify’s Premium plan, on the other hand – priced at $9.99 / £9.99 / AU$11.95 per month – gives users unlimited access to the streamer’s library of over 70 million tracks, ad-free.
