The companies behind the accounts were accused of violating Amazon’s product review policies.
Amazon has reportedly closed approximately 3,000 merchant accounts related to 600 Chinese brands since May for violating its policy against incentivizing positive reviews for products that were purchased through its platform. South China Morning Post (SCMP) reported that Amazon Vice President for Asia Global Selling, Cindy Tai, confirmed the efforts to remove the offending accounts from its marketplace in an interview with the state-owned China Central Television. Tai reportedly said that Amazon wasn’t specifically targeting companies in specific regions for violating its review policies. SCMP noted that «tens of thousands of Chinese merchants» have been affected by these enforcement actions, however, according to a Shenzhen Cross-Border E-commerce Association report on the matter that was published in July.
