SMBs adopted digital-first technologies that not only helped them survive the pandemic but also allowed them to grow their businesses.
Going digital helped 71 percent of growing small and medium businesses (SMBs) survive the pandemic according to new research from Salesforce. To compile the fifth edition of its “ Small and Medium Business Trends ” report, the CRM giant had The Harris Poll survey 2,500 SMB owners and leaders across North America, South America, Europe and Asia Pacific. The report’s results highlight the ways in which SMBs have found success in a digital world. According to Salesforce, the most successful SMBs are those that have taken action to earn employee trust. Of the SMBs surveyed,50 percent of those with growing revenue offered flexible working arrangements to their employees during the pandemic compared to 38 percent of their declining peers.
