MadHive manages infrastructure-as-a-service enterprise software and works with broadcasters like Fox, Hearst and Scripps.
Enterprise software platform MadHive revealed on Wednesday that it signed a $100 million deal with tech consultancy SADA and Google Cloud that will help the company expand. MadHive manages infrastructure-as-a-service enterprise software and works with broadcasters like Fox, Hearst, Scripps and TEGNA’s Premion to «rapidly accelerate local OTT reach extension.» MadHive also has a roster of newer clients featuring a number of DTC brands, agencies and cybersecurity companies like McAfee. Through SADA, MadHive will expand its use of Google Cloud and double down on the $50 million investment made last year in Google Cloud. «We’re excited to see the team of experts at SADA expand their work with MadHive,» said Carolee Gearhart, channel chief at Google Cloud. «Google Cloud partners like SADA are creating tremendous value for customers, and through this partnership, SADA will support MadHive’s growth with Google Cloud’s flexible, scalable, and secure infrastructure and services.
