After 25 years in operation, Amazon announced its website ranking and tracking service will be going offline early next year.
Amazon announced that it will retire its Alexa.com ranking site on May 1, 2022. The site has operated for approximately 25 years, having been acquired by Amazon in 1999 for $250 million. Alexa.com’s primary products have always been its global traffic and ranking indexes, tracking various stats for more than 30 million websites. Tracking was accomplished via a combination of allied browser extensions and an installable Alexa script that site admins could add to their pages to support tracking.
