LG Display built a TV into a shelf and slapped it on an office window, too
LG Display is almost hell-bent on making its flexible, transparent OLED technology a part of every piece of furniture in our homes, offices, and department stores. The South Korean tech giant latest targets include windows, display cases, and even bookshelves. At CES 2022, the company is announcing a handful of oddball and exciting flexible and semi-transparent display innovations, including a bookshelf, called OLED Shelf, that doubles as a larger, hanging display. OLED (organic light-emitting diode) screens are now thin and light enough to go almost anywhere, in part because they do not require backlighting. Last week, the company unveiled OLED screens in a rotating easy chair and as a head-to-toe curved display for a spin bicycle. For its OLED Shelf, LG hung two 55-inch 40%-transparent OLED panels from a wall shelf (LG claims these are the largest transparent OLEDs in the world). The two screens are serially connected and hang down to another base shelf to form a relatively rigid frame. The top screen serves as a traditional TV, while the bottom half is more of a passive display for showing weather, news, and other updates. When it’s time to watch TV, an opaque screen rolls down from the top shelf, right behind the top OLED display, which offers about 400 nits of brightness.
