“Registering one of the worst-ever openings for a film its size… [the] globe-trotting spy movie The 355 is expected to make $4.3 …
“Registering one of the worst-ever openings for a film its size… [the] globe-trotting spy movie The 355 is expected to make $4.3 million in its debut weekend,” reports Collider. “Conservative estimates had put the film’s opening at between $5 million and $7 million, but this is a terrible result for a film playing in over 3,000 theaters and featuring the sort of cast that it does.” Yeah, well, conservative estimates said $5 to $7 million in the hopes of spinning a $9 or $10 million opening a success. Deadline accidentally points out the one big reason why this movie tanked. “ The 355 seemed like a perfect title for Universal to acquire a domestic [opening of] $20M, the movie fitting in its theatrical slate, which is about diversity and representation.” Diversity and representation. Oh, yeah, that’s why we go to the movies, for two hours of diversity and representation. Good grief. Here’s an action movie that offers five fairly big stars — Jessica Chastain, Lupita Nyong’o, Penélope Cruz, Diane Kruger, and Fan Bingbing — and with no serious competition at the box office, it dies a humiliating $4 million death. The 355 does deserve credit for not pulling a Ghostbusters, for coming up with an original franchise and not hijacking a male-driven one, but does a single second of this trailer make you want to go out in the cold, drive to a movie theater, and plunk down $40? Who in the world is this movie made for? The liars in the entertainment media will tell you, It’s about time we had a female-driven action movie! How long are we going to continue to buy into that con? Women have been kicking butt in movies for 50 years.
