KFC is among several chains, such as Burger King and Starbucks, that have been responding to a rise in consumer demand for more sustainable food options.
Kentucky Fried Chicken will be offering its new plant-based menu item from Beyond Meat next week at restaurants across the U.S. Beyond Fried Chicken, which «looks and tastes like KFC’s world-famous fried chicken,» was developed specifically for the fast food chain by the California-based company producing plant-based meat substitutes. «The new recipe is designed to deliver on the taste and texture of whole muscle chicken,» the chain said in a statement last year. KFC is the first national U.S. QSR (quick service restaurant) to introduce a plant-based chicken in partnership with Beyond Meat, according to the restaurant chain. KFC joins several other chains (including Burger King and Starbucks, which both offer plant-based breakfast sandwiches using meat substitutes from the Impossible brand) that have been responding to a rise in consumer demand for plant-based, more sustainable food options.
