Netflix is testing ways to clamp down on account sharing, making it easier for those with borrowed profiles to create their own instead — for a fee.
It looks like the good old days of sharing a Netflix account’s password with a distant acquaintance are coming to an end. The objective is clear — Netflix needs more of that subscription moolah to fund its ever-expanding slate of films and TV shows that now rope in the biggest movie stars demanding a fat paycheck to show their handsome faces and acting chops on the screen. With that in mind, Netflix has announced plans to test two new features that aim to strike a middle ground between business and reason. The first one is the ability to add an extra member, or two, to an account. Folks with a Standard or Premium plan subscription will be able to add a maximum of two people to their account, even if they don’t share a house with them. Each ‘unrelated’ person added to a parent account will have their own user profile, a curated feed of content recommendations, and – more importantly – their own log-in credentials.
