No specifics were provided this time around, but in May 2021, Amazon said IMDb TV viewership had increased 138 percent year over year. Total viewing across all…
In brief: Amazon is rebranding its free, ad-supported video on demand streaming service for the second time since 2019. Starting April 27, IMDb TV will be known as Amazon Freevee. The e-commerce giant said the service has experienced rapid growth over the last two years, with the number of monthly active users tripling thanks to rapid distribution across at-home and mobile devices as well as a growing slate of content. No specifics were provided this time around, but in May 2021, Amazon said IMDb TV viewership had increased 138 percent year over year.
