Global Inheritance, which has partnered with the festival for years, returned its engaging methods to promote sustainability such as their energy playground and artist curated recycling bins.
As the second weekend of the Coachella Valley Music and Arts Festival kicked off on Earth Day, organizers and attendees worked to raise sustainability awareness to reducing environmental footprints at the massive festival. Since 2004, Los Angeles nonprofit Global Inheritance has collaborated with Coachella to get attendees engaged in environmental efforts. Through staples such as their energy playground, recycling bins decorated by local artists, “Carpoolchella” and more, the group has helped attendees engage in impactful sustainability efforts. Eric Ritz, Global Inheritance’s executive director, said that the program’s goal is to provide a “fun and accessible” way for people to get involved. “People spend a lot of money to be at the festival… so we have to compete with that and make the program really exciting,” Ritz said. Each weekend of the festival Global Inheritance commissions local artists to decorate 50 unique recycling bins that are displayed throughout the festival grounds.
