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Netflix adds Two Thumbs Up button for better recommendations

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Netflix is adding a Two Thumbs Up button that will improve the algorithm and lead to better recommendations for your profile.
Netflix is introducing a new button to provide even better recommendations than it already does. On Monday, Netflix announced in a blog post that it will add a Two Thumbs Up button that will sit next to the existing Thumbs Up and Thumbs Down buttons. Now you can tell the service if you disliked, liked, or loved the movie or show you just watched. As Christine Doig-Cardet, Netflix’s Director of Product Innovation, explains, the Thumbs Up and Thumbs Down buttons are useful tools. The more often you use them, the better Netflix becomes at personalizing your profile to your taste. The problem is that your reactions can’t always be boiled down to a simple like or dislike. Sometimes you’ll find something leaps and bounds better than anything else you’ve seen all year. Netflix says that the Two Thumbs Up button is “a way to fine-tune your recommendations.

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