Sony is reportedly interested in bringing advertisements to free-to-play PlayStation games, according to a new report.
Earlier this month, an industry report indicated that Microsoft was considering a strategy to show advertisements from select brands in free-to-play Xbox games. Sony is apparently thinking about the same idea, according to a new report from Business Insider. Sony is reportedly interested in showing advertisements in free-to-play games, just like Microsoft, with the goal of encouraging game developers to create more free games that reliably generate income. The ads are expected to arrive by the end of 2022, and aren’t intended all to be intrusive — Insider mentions they could appear as billboards in the game’s world.
