Pre-installed iPhone apps may soon get a lot more ads than what is currently offered, industry insider Mark Gurman has tipped. Here’s more on Apple’s plans on ads.
Apple attempted to run its own third-party ad tracking service in 2010, called iAd.
Apple is seemingly working to ramp up its in-house advertisement efforts, in a bid to improve the revenues that it earns by running ads across its services. In the latest newsletter published by Bloomberg’s Mark Gurman, who’s noted for tracking Apple’s business activities, the company is looking to bolster its advertisement revenues division. Such a move could end up placing a larger number of advertisements across a wider range of Apple apps and services, although it’s not entirely clear in terms of how this would work at the moment.
The Cupertino company has had a bit of a mixed relationship with advertisements. In 2010, Steve Jobs, the erstwhile chief executive and Apple’s co-founder, announced a service called iAd — a third-party advertisements division akin to Google Ads. However, while Apple forked out more towards hardware-driven revenues, its iAd service never particularly took off — and the third-party ads division was shut down internally, in 2016.
More recently, in April last year, Apple introduced a feature called App Tracking Transparency (ATT).
