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Self-proclaimed free speech warrior Elon Musk’s more unfettered version of Twitter could collide with new rules in Europe, where officials warn that the social media company will have to comply with some of the world’s toughest laws targeting toxic content.
While the new digital rulebook means the European Union is likely to be a global leader in cracking down on Musk’s reimagined platform, the 27-nation bloc will face its own challenges forcing Twitter and other online companies to comply. The law doesn’t fully take effect until 2024, and EU officials are scrambling to recruit enough workers to hold Big Tech to account.
Known as the Digital Services Act, the EU’s sweeping set of rules aims to make platforms and search engines more accountable for illegal and harmful content including hate speech, scams and disinformation. They’ll kick in next summer for the biggest digital companies like Google, Facebook and TikTok and then expand to all online services the following year.
Those standards are poised to run up against Musk’s whipsawing policies at Twitter: He abruptly axed a group of advisers this week who address problems like hate speech, child exploitation and self-harm, halved Twitter’s workforce and issued conflicting decisions about content moderation.
“A lot can change in six months, but it sure seems like Twitter is lining up to be Europe’s first major test case when it comes to enforcing the DSA,” said John Albert of Berlin-based AlgorithmWatch, a nonprofit research and advocacy group.
Musk has called for “freedom of speech, not freedom of reach,” saying he wants to downgrade negative and hateful posts. The billionaire Tesla CEO considers the bloc’s rules “a sensible approach to implement on a worldwide basis,” EU digital policy chief Thierry Breton recounted after a video call with Musk this month.
Other jurisdictions are far behind Europe. In the U.S., Silicon Valley lobbyists have largely succeeded in keeping federal lawmakers at bay, and Congress has been politically divided on efforts to address competition, online privacy, disinformation and more. Britain is working on its own Online Safety Bill, but it was recently watered down and not clear when it will be approved.
Musk’s style of making ad hoc changes won’t fly under the new European rulebook, experts said.
Twitter’s disastrous rollout of paid “verified» blue checks likely would have triggered an EU investigation and possibly big fines because such major design changes wouldn’t be allowed without a risk assessment, Albert said.
