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AMD is winning a key battle against Nvidia in GPU price war

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AMD’s RX 6000 graphics cards are seeing some big price drops – but that isn’t the case for the Nvidia equivalents.
AMD’s RX 6000 graphics cards are looking like compelling purchases right now, with prices falling steadily as seen in a new report for this month, while Nvidia GPUs are stubbornly refusing to drop.
This is going by TechSpot’s (opens in new tab) GPU price update for January 2023 (the site produces these reports monthly), which shows a whole load of data for graphics card sales, including retail pricing (in the US), and extra nuances such as the best value boards (in terms of raw ‘cost per frame’, meaning price/performance ratio).
The good news is that for last-gen products on shelves, some of AMD’s GPUs have seen some sizeable drops in price. Indeed, the top five RDNA 2 models have dropped in price, with the Radeon RX 6800 XT and 6950 XT leading the charge with 14% and 13% falls in price compared to last month.
The 6900 XT is also down a solid amount with a 7% reduction compared to December, and slightly more modest falls – but still worthwhile given that this is month-to-month – were witnessed with the RX 6800 and 6750 XT, dropping 4% and 3% respectively.
Mid-range offerings like the RX 6650 XT and 6600 XT also fell by 4% and 3% respectively, and the 6500 XT was down by 6%, but elsewhere, prices mainly stuck at the same levels. There was an outlier in the RX 6600 going up by 12%, mind.
The story was very different with Nvidia’s last-gen RTX 3000 GPUs, where the only card to actually fall in price was the GeForce RTX 3060 which was down a healthy 6% – and to be fair, that’s a pretty useful product to see a decent drop.
While the RTX 3070 stayed the same price, the other Ampere GPUs still available at US retailers rose – by a slight 2% for the RTX 3070 Ti, but slightly bigger increases of 4% and 5% were in evidence with the RTX 3050 and RTX 3060 Ti.

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