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Barrett Strong, one of Motown’s founding artists and most gifted songwriters who sang lead on the company’s breakthrough single “Money (That’s What I Want)” and later collaborated with Norman Whitfield on such classics as “I Heard It Through the Grapevine,” “War” and “Papa Was a Rollin’ Stone,” has died. He was 81.
His death was announced Sunday on social media by the Motown Museum, which did not immediately provide further details.
«Barrett was not only a great singer and piano player, but he, along with his writing partner Norman Whitfield, created an incredible body of work,» Motown founder Berry Gordy said in a statement.
Strong had yet to turn 20 when he agreed to let his friend Gordy, in the early days of building a recording empire in Detroit, manage him and release his music. Within a year, he was a part of history as the piano player and vocalist for “Money,” a million-seller released early in 1960 and Motown’s first major hit. Strong never again approached the success of “Money” on his own, and decades later fought for acknowledgement that he helped write it. But, with Whitfield, he formed a productive and eclectic songwriting team.
While Gordy’s “Sound of Young America” was criticized for being too slick and repetitive, the Whitfield-Strong team turned out hard-hitting and topical works, along with such timeless ballads as “I Wish It Would Rain” and “Just My Imagination (Running Away with Me).» With “I Heard it Through the Grapevine,” they provided an up-tempo, call-and-response hit for Gladys Knight and the Pips and a dark, hypnotic ballad for Marvin Gaye, his 1968 version one of Motown’s all-time sellers.
