BoomTown CRM offers a marketing-specialized CRM solution for real estate teams designed to bring more customers to your door.
BoomTown (opens in new tab) is a CRM program for real estate teams with a range of impressive built-in marketing features. In this BoomTown CRM review, we will be taking a deep dive into these features, like lead generation and IDX site building, as well as comparing BoomTown to its competitors. Read on to learn what makes BoomTown stand out as one of the best CRM software (opens in new tab) platforms for real estate teams.
BoomTown is CRM software designed for real estate teams, and it has an impressive range of features. Its marketing side is particularly well-rounded, featuring lead generation, networked IDX websites, and automated email campaigns.
Networking multiple IDX websites together enables you to funnel clients to a central “hub” site, from which they can navigate to other, region-specific sites or landing pages. This is great for larger real estate teams.
On the lead generation side, users can benefit from the assistance of BoomTown’s professional lead generation team, or use its email marketing automation tools to generate their own leads.
BoomTown’s Now app brings the whole package together for mobile use, with access to the entire CRM suite in a neat, mobile-friendly format.
If you need a software platform that will assist you in every area of your business, including marketing, transaction management, sales, and business analytics, all while smoothly integrating with third parties, BoomTown is hard to beat.
Score: 4.5/5
Read on for our full and detailed review.
CRM
At its core, BoomTown is a CRM platform. It comes with a dashboard screen that has daily reminders and to-do items, and it can be configured to automatically populate these when one of your sales leads takes an action. For example, you can automatically get a to-do item to call a customer after they look at a particular property. The CRM also comes with a reporting tool called Agent Accountability Dashboards, which lets you monitor agent performance.
Lead generation service
BoomTown offers lead generation services and a team of success managers who will assist you with proven techniques to convert those leads into sales. Success Mmnagers’ services are flexible—you can request a training session, receive ongoing coaching, or construct and execute an entire marketing strategy with BoomTown’s success management Team. Many success managers are current or former real estate professionals, meaning that they know your business and can offer marketing strategies that truly work.
IDX website builder
BoomTown features an IDX website builder powered by WordPress (opens in new tab). It requires no coding knowledge and features a relatively uncomplicated drag-and-drop interface. WordPress is a little harder to use than most built-in website builders offered by real estate CRM programs, but has more options and flexibility. Thanks to IDX technology, the listings on your site will automatically update from MLS, meaning that customers will always have access to up-to-date listing information when visiting your site.
Now app
BoomTown’s Now App provides access to your entire customer database and CRM dashboard from an iOS (opens in new tab) or Android (opens in new tab) device. It has the same system of alerts based on predefined customer actions that is present in the desktop version. The app also automatically tracks agents’ actions, conversations, and response times, which are then transferred to the Accountability Dashboard back on the desktop version of the CRM.
