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BrewDog has said it plans to brew in China as part of a deal with Budweiser China to expand sales in the world’s biggest market for beer.
Budweiser China would start brewing BrewDog’s Punk IPA, Hazy Jane and Elvis Juice beers by the end of March at its Putian craft brewery near the south-east coast, the companies announced on Monday.
BrewDog is focusing on international expansion after a difficult few years in the UK. The company, headquartered in Ellon, Aberdeenshire, lost its status as a ethically certified B Corp in December after complaints over its treatment of workers. BrewDog apologised to employees in 2021 after a group wrote an open letter accusing the company of creating a “culture of fear” within the business.
Other missteps include a badly received advertising campaign focused on workers’ rights at the football World Cup in Qatar, and a “solid gold” beer can giveaway that was in fact brass plated with gold.
