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Meta has introduced new broadcast channels on Instagram, which is a one-to-many messaging tool that will allow creators to engage directly with their followers at scale.
Meta CEO Mark Zuckerberg made the announcement on the social networking platform with his own «Meta Channel.»
«Creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback,» the company said in a blogpost on Thursday.
However, only creators can send messages in the broadcast channels and followers can react to content and vote in polls.
