Atari said that Republic has launched a private investment crowdfunding campaign giving individuals a chance to invest in future Atari games.
Atari said that Republic has launched a private investment crowdfunding campaign giving individuals a chance to invest in future Atari games.
Rpublic has launched the Atari Game Pool, where the crowdfunding investment platform gives individuals the opportunity to invest in new titles. The fund will be used to finance new games from Atari, with projects beginning in 2023.
The Atari Game Pool is a unique opportunity to add additional development projects to the company’s roadmap, said David Lowey, senior director of sales and marketing at Atari, in an interview with GamesBeat.
“All of the funds that they raise will go into funding new titles from Atari,” Lowey said. “There’s a lot of interest in our games and we have a number of games under development already. Adding more allows us to take on larger projects sooner.”
While Atari already has many projects underway, funds raised by Republic through the Atari Game Pool will allow the company to take on additional large-scale projects, said Wade Rosen, CEO of Atari, in an interview with Gamesbeat.
In a market that rewards franchises and reboots, the Atari portfolio of over 200 titles is an invaluable asset. Because the intellectual property is fully-owned, this allows Atari to have far greater control over production, publishing, and structuring attractive deal economics.
The Atari community is filled with passionate, die-hard fans and Atari is excited to invite investors, fans, and the global gaming community to participate in the development of innovative and exciting new games that transform the experience and narrative of these timeless classics, Lowey said.
