After yielding the smartphone market crown to Apple in Q4 2022, Samsung is back in first place as far as February 2023 sales are concerned thanks mainly to the Galaxy S23 family.
Even though Samsung has been dominating the global smartphone market in terms of sales volume for a number of years now, the hierarchy of handset vendors tends to change at the very top practically every holiday season and then return to the status quo immediately after.
This end-of-the-year change unsurprisingly happened once again in 2022, when Apple was ranked first between October and December after sitting in second place from Q1 to Q3 behind arch-rival Samsung.
There are no prizes for guessing what went down just prior to Q4 2022 that boosted Apple’s market share over Samsung’s figures, but it appears that the iPhone 14 family’s popularity has finally subsided to reestablish the industry’s «normal» order of things.
Yes, Samsung is back in first place, at least according to a new BusinessKorea report citing «sources in the financial investment industry and global market research firm Counterpoint Research on March 29.» Because it’s still March 31 at the time of this writing, Counterpoint’s full Q1 2023 report is obviously not done yet, let alone ready to be published, so it remains to be seen who will win the quarter as a whole.
