AMD is the latest manufacturer to commit to AI, joining forces with Microsoft to challenge Nvidia’s market dominance.
AMD and Microsoft have reportedly entered a new agreement to develop processors for powering AI software and research — a move that will hopefully challenge Nvidia’s current near-dominance in that space.
It’s no secret that AI is the tech hardware industry’s current hot commodity; everybody wants to make some cash off the burgeoning popularity of machine learning tools such as ChatGPT and Google Bard. Nvidia is leading the AI charge, with its high-end processors already being used to train and run a variety of chatbots.
Unsurprisingly, Nvidia’s biggest competitor — fellow graphics card manufacturer AMD — isn’t very happy about that. AMD has long been the scrappy underdog of both the GPU and CPU markets, and it now looks ready to take on Nvidia in this new arena, with the help (and perhaps more importantly, bank account) of Microsoft.
Yes, as reported by Bloomberg (opens in new tab), Microsoft will be providing resources and cash to help AMD produce specialist hardware for AI expansion — and I’ve got very mixed feelings on the matter.
