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Apple’s first 45 years were just the beginning. Welcome to 2023

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All the news, rumors, and tips you missed last week.
Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too.Apple’s fourth revolution
A week before the Macworld San Francisco keynote kicked off on January 9, 2007, Apple updated its website on New Year’s Day with a cryptic message that read, “The first 30 years were just the beginning. Welcome to 2007,” an obvious tease for the expo. But until Steve Jobs took the stage and said, “Every once in a while a revolutionary product comes along that changes everything,” no one had any idea what was coming.
It’s hard to believe in an age where everything leaks, but we really didn’t know Apple was planning to turn the mobile phone industry on its head with the iPhone. There were rumblings for years that Apple had experimented with an iPod that could make calls—there was even a joke slide in the keynote about it—but nothing had risen to the level of imminent release, so it wasn’t clear what the tease was referring to.
This time we know. When Apple writes “Code new worlds,” and “A new era begins,” there’s little doubt that it’s referring to its new AR/VR headset that has been rumored for years. And even though we know what’s coming this time, it’s no less of a monumental event.

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