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EU Commission: Google must break up its ad business or face a massive fine

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Will the EU put an end to Google’s hegemony?
Few institutions are as effective as the European Commission when it comes to keeping global tech giants in check. Through an impressive array of regulations, the EU has managed to reign in companies like Apple, Meta and Google. The last one in particular has come under fire from EU regulators once again.
In a recent statement, the European Commission has called into question the legality of Google’s business model and has hinted at some extreme measures in order to break the company’s hold over the online advertising market. The information was first brought forward via an official press release on the European Commission’s website, and subsequently covered by 9to5Google in a dedicated article.

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