Facebook subscribers will be able to install apps from Facebook ads in the EU starting later this year as part of a test.
Overseas scrutiny of the App Store and Google Play Store has focused on the monopoly that Apple and Google have over apps downloaded on iOS and Android, respectively. Apple cites security as the reason why it doesn’t allow the sideloading of apps on the App Store. While Google does allow Android users to sideload apps, the huge majority of installs come from the Play Store. Sideloading is the practice of downloading an app from a third-party app storefront.While Apple says that it must look at every app offered to iPhone users to make sure that it doesn’t contain malware, EU lawmakers feel that Apple wants this total control in order to take a cut of up to 30% of in-app purchases which has become known as the «Apple Tax.
