Will Apple change the name? I’d guess not, but it might make things tricky.
Apple made a big splash with the announcement of its first VR/AR headset, the Apple Vision Pro. The thing is, it looks like Huawei may have beat it to the name, at least in China where the company operates from.
An application for a trademark on the phrase ‘Vision Pro’ was filed back in May, 2019, MyDrivers reports. That’s just over four years before Apple’s Vision Pro broke surface at WWDC. The trademark on the term goes into effect from 2021 until 2031, and you can see the documentation for yourself on the Trademark Office for China’s database.
There’s not much to the trademark, though there rarely ever is. Say what you like about the way in which companies trademark simple words and phrases but that’s the system. In this case, the phrase «Vision Pro» has been trademarked in broadly in relation to computing and displays. I see no exact mention of VR/AR of similar functionality, which could save Apple’s bid for its own trademark related to these specific types of products, but Huawei may well have that covered with the use of catch-all phrases.
