YouTube has made it easier for up-and-coming creators to start earning cash from their work after it lowered the bar for entry to the YouTube Partner Program.
The top YouTubers make eye-watering sums of money, with a Forbes list released last year revealing that the top 10 highest earners on the video streaming platform raked in a colossal $300 million between them in the space of a year.
But while the top YouTubers grab all the headlines, there are millions of other creators on the platform working diligently to build up loyal followings with carefully produced content. And while they may have fewer subscribers than YouTube’s big hitters, and get fewer views for each video, they can still earn a tidy sum that allows them to give up the day job, or at the least supplement their main income.
The good news is that the Google-owned platform has just made it even easier for up-and-coming YouTubers to start earning cash from their work after it lowered the bar for entry to the YouTube Partner Program (YPP).
