The switch to the X name could expose Twitter to trademark infringement lawsuits from Mark Zuckerberg’s Meta and other companies that already use the X logo—like Microsoft and the Xbox.
As Elon Musk rebrands Twitter into X, he faces a thorny legal problem: A tech giant where he’s seen as persona non grata already owns the trademark to the X brand for social media services.
In 2019, Mark Zuckerberg’s Meta received a trademark for its own X logo to be used across a variety of internet-related services, including social networking and digital messaging.
In addition, a myriad of other companies also hold the rights to X logos for their own product purposes, such as clothing, drones, and cryptocurrency. That includes Microsoft, which was granted the trademark in 2003 for Xbox video game-related services.
