Facebook founder Mark Zuckerberg expresses pride in the launch of his new social media app.
Facebook founder Mark Zuckerberg has said his new social media app, Threads, is drawing more repeat users than he had expected.
The app attracted more than 100 million sign-ups within days of its launch this month in a challenge to Elon Musk’s rival platform, X, formerly Twitter.
But analysts questioned whether Threads would be able to keep people engaged.
Outside data firms have reported that sign-ups and time spent on the platform have declined since the launch.
Mr Zuckerberg said the initial success had taken executives by surprise and «we’re seeing more people coming back daily than I had expected».
He said improving that engagement was the company’s focus now and success was not a «foregone conclusion».
