Sameer Shetty, President & Head- Digital Business & Transformation, Axis Bank explains why fintech partnerships are an important part of its digital lending and digital banking aka Axis 2.0 growth strategy.
Collaboration and partnerships with fintechs has proven to be a win-win strategy of late for both banks and fintechs to thrive in today’s fast-evolving financial landscape and consumer expectations. Banks can leverage the nimbleness and technological capabilities of the fintechs to deliver a seamless digital customer experience. It is also the smartest way to reach and serve a large base of customers with new and innovative digital banking solutions enabling them to manage their finances better. “We have been continuously working on innovation-led partnership models to offer digital banking solutions to customers. We strongly believe that we can partner with fintechs to create a ‘win-win’ model, wherein the unique and complementary strengths of both the players come together to create ecosystems that deliver a seamless banking experience to customers,” said Sameer Shetty, President & Head-Digital Business & Transformation, . Axis Bank, for instance, earlier this year has partnered with digital banking enterprise, OPEN, to provide a fully native digital current account journey for its customers. It is also leveraging fintech partnerships to go deeper into the large and underserved Bharat markets.
