The animated film has had one of the biggest box-office comebacks of the year.
Pixar’s latest animated summer blockbuster, Elemental, was declared an early flop when it premiered this summer, but over the past two months it has proved to be more than just a belly flop; the film’s popularity has slowly but surely grown both in the US and around the world, with Elemental now having managed to rake in $148 million in the US and $425 million globally after debuting with a modest $29.5 million and $44.5 million.
Pixar president Jim Morris, who hopes that the film will reach at least $460 million in revenue, believes that the film will continue to be profitable in the long run and believes that people have finally been attracted to the universal love story in Elemental:
«It’s a love story of people from different worlds.
